Software and Automation Built for Morbi's Ceramic and Clock Manufacturers
Workaholic Developers builds AI-first software, websites and automation for the businesses that run Morbi's tile, sanitaryware and wall clock industry — from Lakhdhirpur Road to the GIDC Integrated Ceramic Park.
Gujarat, India · 22.82°N, 70.84°E · updated 23 Aug 2026
Ceramic tiles, vitrified tiles and sanitaryware manufacturing
Morbi doesn't need an introduction to scale. This is the town that accounts for roughly 80% of India's ceramic exports and 75% of its wall clock production, built by manufacturers along Lakhdhirpur Road, the 8-A National Highway ceramic corridor, and the Halvad Road / Jetpar Road industrial belt. What Morbi's businesses increasingly need is software and automation that can keep pace with how fast conditions on the ground actually change.
The last couple of years have made that need concrete. Gas and propane price spikes forced production cuts across units, export logistics broke down when container shortages and freight cost surges left tile-laden containers stranded, and reverse migration pulled skilled workers away from the shop floor during the shock. At the same time, the recovery was just as fast — operational ceramic units jumped from 83 to over 670 in about six weeks. Businesses that could see their numbers clearly and act on them recovered faster than those flying blind.
We build the systems that give you that visibility: production and inventory dashboards, export and logistics tracking, BIS/ISI compliance record-keeping for every SKU under IS 13630, and automation that removes manual work from GST refund follow-ups, order processing and customer communication. Whether you're a manufacturer near the GIDC Integrated Ceramic Park in Jambudiya-Paneli, a trading house handling ceramic or clock exports, or a component supplier to the Oreva, Simpolo, Varmora or Asian Granito ecosystem, the software should fit how your business actually runs — not force you to change how you work to fit the software.
Workaholic Developers is an AI-first studio: we design, build and automate, using AI where it genuinely speeds up delivery and improves the result, not as a buzzword. We work with Morbi businesses that want a website, a custom application, or an automation layer connecting the systems you already use — built by people who understand what your industry is actually dealing with.
Local register
Where the work is.
Industrial & commercial areas
01Lakhdhirpur Road
028-A National HighwayWankaner–Morbi ceramic corridor
03Sanala Roadnear New Bus Stand
04Halvad Road / Jetpar Road industrial belt
05GIDC Integrated Ceramic Park, Jambudiya-Paneli
Who’s already here
01Oreva GroupAjanta and Orpat brands
02Simpolo Ceramics
03Varmora Granito
04Asian Granito LimitedAGL
Anchor institutions — Lukhdhirji Engineering College, Morbi · Morbi Ceramic Manufacturers Association · Gujarat Industrial Development Corporation (GIDC)
By industry
What we build for Morbi businesses
01
Ceramic tiles, vitrified tiles and sanitaryware manufacturing
Morbi's ceramic manufacturers operate at national scale, and the operational complexity matches it — raw material and fuel cost tracking, BIS/ISI certification records for every SKU under IS 13630, production scheduling, and export documentation all need to work together. We build production dashboards, compliance record systems, and export management tools that give owners and plant managers a clear, current view of the business instead of scattered spreadsheets and manual registers.
02
Wall clock manufacturing
With Morbi producing roughly three-quarters of India's wall clocks, manufacturers here are managing high SKU counts, seasonal demand, and both domestic and export order pipelines. We build inventory and order management systems, B2B ordering portals, and catalogue-driven websites that make it easier for wholesalers and export buyers to browse, order and track fulfilment without back-and-forth over phone or WhatsApp.
03
Home appliances and electronics manufacturing
Manufacturers producing CFL bulbs, calculators and switches face the same production and inventory coordination challenges as larger ceramic and clock units, often with leaner internal teams. We build lightweight, purpose-built software — inventory tracking, production logs, dealer and distributor portals — sized to fit a growing manufacturing operation rather than an enterprise you don't need yet.
04
Ceramic and clock export/trading
Export and trading businesses in Morbi are exposed directly to swings in freight costs, container availability and GST refund timelines — the same pressures that helped drive a roughly 70% year-on-year fall in ceramic export value in one recent quarter. We build export order tracking, shipment and documentation systems, and GST refund follow-up tools that keep a trading business oriented when global shipping conditions shift quickly.
Services
How we help.
Production & Cost Visibility Dashboards
Track output, input costs and margins in real time so a natural gas or propane price swing shows up in your numbers immediately, not at month-end — giving you the lead time to adjust production before it hurts.
Export & Logistics Tracking Systems
Custom tools to track shipments, container bookings and freight costs end-to-end, so disruptions like port closures or container shortages are visible early and you can respond before an order is at risk.
BIS/ISI Compliance Record-Keeping
Digital systems to manage certification documentation for every SKU under IS 13630, so you can demonstrate compliance on demand and keep non-compliant stock out of your sales pipeline.
GST Refund & Export Documentation Automation
Automation that organizes and tracks GST refund claims and export paperwork, cutting the manual follow-up burden that has been serious enough to need dedicated industry liaison efforts.
Workforce & Order Continuity Tools
Systems for tracking workforce availability, order commitments and production capacity together, so that labor shortages during a shock — like reverse migration events — are visible against your order book, not discovered too late.
We're a ceramic manufacturer near the GIDC park — can you build something specific to tile and sanitaryware production, not generic factory software?
Yes. We build to how your operation actually runs — your SKUs, your BIS/ISI compliance requirements under IS 13630, your export process — rather than adapting a generic off-the-shelf system to fit.
Our export numbers have been unpredictable because of freight and container issues. Can software actually help with that?
Software won't control freight rates or port closures, but it can give you earlier visibility into shipment status, container availability and cost changes, so you're reacting in days instead of finding out when an order is already late.
We're a smaller unit compared to the big players like Oreva or Simpolo — is this only for large manufacturers?
No. We size the system to your operation, whether that's a lean inventory and order tool for a smaller unit or a fuller production and export platform for a larger one.
Do you work with businesses outside ceramics and clocks, like general trading or services in Morbi?
Yes, we build websites, applications and automation for any Morbi business that needs them — the ceramic and clock sectors are where we've focused this page because they define the local economy, but the work isn't limited to them.
How does the AI-first part actually show up in what we get, versus a regular software vendor?
We use AI in how we build — to move faster on development and automation — and, where it fits your business, in what we build, such as automating document-heavy work like GST refund tracking or compliance record-keeping. It's applied where it saves you real time, not added for its own sake.
